Nike hopes to deeper insights into how consumers interact with the brand through their own communities as Nike +, but also third-party platform. The brand wants to sit on top of the daily conversations myself, so it has the internal marketing here on adjusted.
Digital investment Additionally invests Nike extra in digital marketing. According to the sports online channels deliver more value to the strategy than traditional channels. It is reflected in the statistics: in the US spent 40 percent less in the last 3 years of television and print spending. Worldwide, the marketing budget increased in the same period, through increased investment in digital.
Editors Adfo Group
Grande Guide to Email Deliverability in 2014
No comments:
Post a Comment