It is obvious category 2, namely campaign work and larger projects, which represent the largest exp

The increasing use of external communications consultants in the public sector is a recurrent theme in the public debate, and disturbing headlines characterize nyhetsformidlingen. But how much money is really?
The seemingly perpetual debate about private communications consultants and their role in society, in recent years been joined by the debate about the public's hiring banh ran of such consultants. The number of articles dealing with the theme increases, and tomorrow, NRK choice studio focal point program "Half power in this chamber."
The debate however is too greatly influenced by subjective perceptions and opinions, and too little based on research. In the thesis "More chefs, how much messes?" Made a study of one part of this problem, namely the ministries hiring banh ran external communication experts. The figures collected in the thesis covers the period 2009 to October 2012, and can give us a picture of the situation as it actually is. Small fire?
Let's first look at how much money is actually used on boards, as in the case used as a term that encompasses more traditional communications services and clean advertising assignments. In the period 2009 to 2012 used the 17 ministries and the Prime Minister's Office (SMK) totaling in excess of NOK 40 million on external communications consultants. 30 of these millions there Ministry with their teacher recruitment campaigns that stand for. Ministry spent in the period closer probably six million, where the majority of these again were spent on public awareness campaigns related to "Klimaløftet". Again standing when the remaining 15 ministries and SMK for around NOK 4 million in the period. Set against other public banh ran expenditures are expenditures not shocking, at least when it comes to the ministries. But what services it ministries need to hire? Diversity services banh ran
As mentioned embraces the term "external communications services" wide, which is also reflected in the services ministries have stated hire external to. There are a multitude of different services the external hired, and in Table 1 presented an example of what services hired by ministries.
Table 1: Example of various communication bought banh ran by the ministries. Ministry Services Environment Development and implementation of campaigns, strategic consulting, redesign of website, production of documents, design and consulting in connection banh ran with promotion and development of graphic design and design elements Ministry banh ran Teacher Recruitment campaigns SPARK and GLOW: - Production of promotional films, advertising, preparation of campaign strategy , text production, public relations banh ran activities and strategic management of campaigns Ministry of Children, Equality and Social Inclusion Development of experience booklet, info campaign "Stop Trafficking", marking the CRC at Norway banh ran Cup, media, media seminar informasjonskurs- and media training, preparing such collection Leisure activities , crisis management exercise and dialogue Ministry Prepared supplementary design profile for the Ministry of Transport, crisis exercise for the Ministry political and administrative management, media training for the minister, presentation film about the Ministry setup questionnaire Ministry's website, developed a digital map for the Ministry of Transport, banh ran prepared maps and charts Ministry of Trade and Developed website www.enklereregler.no with five films, developed a visual identity for the newly established company banh ran Eksportkreditt AS and monitoring of market banh ran and target groups as well as analysis banh ran of communication needs, the proposed name, communication / identity platform, design profile design of profiling brochure, design of office documents, PowerPoint templates etc., courses in PowerPoint and courses in infographics banh ran
It is easier to compare and understand people if you put them in cubicles, such as stereotypes, and the same goes for external communication services. In the thesis, based on all the various services ministries hired, formed five categories: medietrening- banh ran and communication training, campaign work and major projects preparation of manufacturing material strategic dialogue partner banh ran other
As with stereotypes is one of the weaknesses that simplifies banh ran the analysis, but the mapping of the task it was still a valuable grip to get a picture of the situation in its entirety. banh ran In Table 2 we can see what various ministries who hired the types of services and expenses related to these.
It is obvious category 2, namely campaign work and larger projects, which represent the largest expense. banh ran The reason has much to do with the Ministry of Education banh ran and Ministry of Environment aforementioned campaign expenses. On an almost split second place we find media and communication training and preparing